Truth be told, there are far more benefits than negative considerations around online shopping, and I assure you, I have personally waded through a zillion galaxies of case studies around this topic, read research papers and taken into account surveys including thousands of individuals during my time in the field, and most importantly – I have utilised (albeit sometimes with trepidation, granted) online shops for several years, across several continents and within many different industries and I can tell you it makes life better. End of story. Or is it?